A year has now passed since we launched our new, revamped Livestream Studio Munich website. We focussed primarily on a modern, simple design. New features such as a gallery are also intended to improve the user-friendliness of the website. We took our anniversary as an opportunity to carry out a thorough analysis and examine what impact the redesign had on our online presence. We used the data from Matomo and Google Search Console. We compared the data between 1 April 2023 and 1 April 2024 with that from the previous year (30 March 2022 to 30 March 2023).
Increase in visitor numbers by 30.9 per cent
One of the most obvious improvements is the significant increase in visitor numbers by an impressive 30.9 per cent. This shows that our efforts to make the website more attractive and user-friendly have been crowned with success.
Better addressing the target group
Interestingly, leaving the website after just one page also fell by 12.5 per cent. This indicates that our website is now better able to target the right audience and encourage visitors to engage with our site for longer. Exciting tools such as the image gallery, which is easy to click through, also contribute to this.
42.3 per cent increase in page views
With an increase of 18.8 per cent in actions per visit, it is clear that visitors are now interacting more actively on our website. We attribute this to the fact that the user guidance has been improved and the content has been made more appealing. The 42.3 per cent increase in the number of page views also demonstrates the increased attractiveness of our content and the improved navigation on the website.
Improvement in the Google Search Console
The data from the Google Search Console also confirms the success of our relaunch. Clicks on our website increased by 187 per cent, while impressions rose from 18,800 to 55,030.
Top keywords: Livestream Studio, Livestream Munich, Green Screen Studio Munich
Another success can be seen in the top keywords for which our website is found. The most prominent terms are “Livestream Studio”, “Livestream Munich” and “Green Screen Studio Munich”, which indicates that our content is well positioned in the relevant search queries.
Overall, it can be said that the relaunch of our website has led to significant improvements in various areas. From increased visitor numbers to improved targeting and better search engine performance, the results speak for themselves. We will continue to work on optimising our online presence and offering our visitors high-quality content and a first-class user experience.
