Webinars are the modern continuation of seminars. But instead of making good use of digital tools, speakers hold a boring monologue. Webinar participants switch off mentally after a few minutes or turn their attention to their emails.
To prevent this from happening to you, we give you 5 valuable tips in this blog post on how you can spice up your webinar and captivate the audience.
The right platform for the live broadcast
The first thing you should do is think about the right software. Microsoft Teams, Zoom or a landing page designed especially for you – the choice is huge. How many participants do you have? Do you value data protection and would you prefer your data to remain in Germany rather than on American servers? You should ask yourself these questions in advance. Of course, the budget also plays a certain role. Once you have decided on a platform, familiarise yourself with it. After all, nothing is worse than a presentation that disappears or a video that cannot be played. Rehearse the webinar several times and familiarise yourself with all the functions and options. Think in advance about what might not work and make a plan B.
Team work makes the dream work!
While you are giving your presentation, the questions in the chat just keep rolling in. It’s almost impossible to keep an eye on both and manage them at the same time. That’s why there are two options: Either you keep interrupting your webinar and respond to the questions in the chat. Or you can hire a second person to take care of the chat. The moderator can answer technical questions straight away, while questions about the content are collected and prepared. This means you don’t have to spend ages searching for the relevant questions in the Q&A session – they are already organised according to importance, for example in a Google Doc.
FAQ section as a useful addition to the landing page
Every webinar is different. That’s why you should explain all the relevant options in addition to the welcome message. For example, your viewers can join a discussion with a camera image via headset and join in the discussion. Or there can be a Q&A session at the end, and questions can be asked in the chat at any time. Explain a rough outline of the webinar. If you use your own webpage, you can use the area below the player for an FAQ section with the most important (technical) questions and solutions.
The yucca palm has had its day – professional background for the webinar
A bookshelf or a yucca palm – that’s what a speaker’s background usually looks like during a webinar. Many people underestimate the importance of a professional background for the success of a webinar. Because with an appealing camera image, you can create a cosy, inviting atmosphere right from the start. This will make you stand out from the crowd and convince your participants to attend a second webinar. If you don’t have a suitable background at home, why not hire a studio? Many studios offer attractively priced packages for webinars. This is because they reduce your hire fee if you make several fixed bookings. The video professionals will also give you helpful tips for your webinar and ensure reliability, a good camera image and clear sound.
After the webinar is before the webinar
Webinars are usually not a one-hit wonder, but most providers offer several different webinars on different topics. This means that you should definitely draw attention to your other webinars at the end. If you wish, you can also record the webinar and make it available to participants afterwards. A dedicated webpage is ideal for this. Protect the recording by providing the page with a password that only your webinar participants know.
It is often the seemingly small details that are decisive for the success of a webinar. From the right chat support to an appealing background, a successful webinar needs more than a webcam and a Teams link. Get professional help and contact the webinar experts at Livestream Studio Munich. They have been working in the livestream sector for ten years and guide every customer to a successful webinar. Call now on 089 41 41 453 22 or send an e-mail to hello@livestream-studio.com.
